RDNB Naya Project Case Study


RDNB is an online store, selling handmade accessories such as bracelets and necklaces. Before they came to us, RDNB had been using Instagram and Line as their media sales.
RDNB Naya Project Case Study Foto Dua

What problem was RDNB faced?

As their customers had grown, and many of them had been doing repeat orders from time to time. But there were some problems with its business, such as :

  • They wanted to make every payment automatically verified
  • They had difficulties in a way to manage their customers’ data
  • They had to make new catalogues every time there was product sold out or new products
  • Their customers had difficulties to find the product they wanted through Instagram
  • They had to hire additional customer service to handle orders, questions, and complaints

RDNB was needing no help on how to start a business. They needed a way to maintain, and level up their business. Especially, when it came to handle their huge numbers of sale.

What was our strategy for RDNB?

We told RDNB it was the time for them to have an e-commerce website, because the website would became their investments. If they didn’t make a quick response to solve this probem, they would face more troubles in the future. We gave them help to make an e-commerce website with included system as below :

  • Products catalogue
  • Payment system
  • Shipping tracking
  • Live chat
  • and other helpful features

How did we implemented our strategy?

We used Magento as the website platform and Midtrans as our partner to create the payment system. We chose these options because both of these alternatives were easy to use, security guaranteed, and had quick process in development. Moreover, we had also added some other features to support customers loyalty, such as discounts, coupon vouchers, product returns, and customer complaints.
RDNB Naya Project Case Study Foto Tiga

What was the result?

On its first day launched, their website had already 100 users registered.


Hereafter, their employee cost decreased down to 30%.


Meanwhile employee cost had been dereasing, Their profit increased up to 40%.